Nia Niscaya

Deputy Minister for Marketing, the Ministry of Tourism & Creative Economy of the Republic Indonesia

Nia Niscaya has been in civil service for 29 years at The Ministry of Tourism and Creative
Economy/Tourism and Creative Economy Agency. On February 2020, she has been officially
appointed as The Deputy for Marketing, who has responsibility to promote Indonesia tourist
destination and creative economy over the world and over the Indonesia.

Prior to this, she was The Deputy Minister for International Marketing II (Asia, Europe, America, Middle East and Africa).

Ms. Niscaya played an important role at ensuring success when Indonesia was made as country
partner at ITB Berlin in 2013. She has a comprehensive knowledge and experience on digital
marketing, tourism hub programs and joint promotional frameworks. To strengthen on her new
position, she is focusing to learn and develop Indonesian Economy Creative to increase foreign
exchange to Indonesia.

After completing her degree in law at Airlangga University, Surabaya, Indonesia, she went to
University of England, New South Wales, Australia and gained an MBA in 1996.

In the international forums, among others, she held the position of The UNWTO Regional Chairman
for East Asia and Pacific in 2018, and Vice president of General Assembly from East Asia and
Pacific in The 23rd Session of the UNWTO General Assembly in Saint Petersburg, Russian
Federation in 2019. In 2019, she represented Indonesia to deliver Indonesian Tourism Update and
Innovation in G20 Tourism Ministerial Meeting – Senior Official Meeting in Hakkaido, Japan.